Earlier this month, we announced that Taco Bell’s Double Stack Tacos will be returning to the $1 Cravings Menu on December 26, but there’s plenty more to be excited for come 2020. In addition to the Double Stack Tacos, the Mexican fast food chain plans to have a total of 20 more $1 Cravings Menu items in the New Year.
It’s interesting timing for Taco Bell to maintain and expand its dollar menu. The majority of the fast food industry has eliminated items from their dollar menus – or done away with value menus all together. Many restaurants like McDonald’s and Burger King had legendary dollar menus for quite some time. But in recent years, they’ve pivoted to a more expensive value menu. Instead of following this trend, Taco Bell is staying committed to its promise of offering cheap, delicious fast food.
Per a press release, Melissa Friebe, Senior Vice President, Brand Marketing and Consumer Insights at Taco Bell said, “It’s more important than ever before that we give fans the craveable food they not only want, but can afford, and we’ve built our menu with some of our most innovative items from $1 to $5 to ensure there is something for everyone.”
The $1 Cravings Menu currently offers customers eight dishes to choose from, including burritos, nachos, tacos, quesadillas, and more. (Cravings Value Menu items are customizable, as well!) As far as we know, those dishes will remain on the value menu in 2020.
So, what are the new mystery items that will be added to the dollar menu? We’ve heard new breakfast food may be on the horizon, but you’ll just have to stay tuned for our official announcement in the new year.