Baskin and Robbins has been at it for decades and still acting like a new company; always excited about new ideas, new flavors and exploring new territories to expand to. Perhaps the “Magic” behind Baskin and Robbins’ success is that it refuses to think of itself as a veteran and always remains to be excited and surprised about their day to day accomplishments.
Baskin and Robbins turned 70 this year; 2015, and has started running special one-day promos which commenced last May 31 and will continue on the 31st of every month for the rest of the year. Baskin and Robbins will be offering frozen treat delights on these days to celebrate the 70th year of the company.
In participating Baskin and Robbins stores, guests can get any of the sundaes; Classic Two-Scoop Sundaes, Brownie Sundaes, Banana Royale Sundaes, Classic Banana Splits and layered Sundaes. Plus, for this “Celebrate 31” promo, guests can customize their sundaes with their favorite flavors like Pralines ‘n Cream, Jamoca, Almond fudge, Mint Chocolate Chip, very Berry Strawberry and Rocky Road.
Carol Austin, vice president for marketing, said that they are all excited to continue the 70th year celebration and offer endless possibilities for their guests by providing them a wide range of toppings and ice cream flavors to customize their sundaes.
The number 31 is a very significant number for Baskin and Robbins because the concept of the ice creamery way back in 1945 when it was founded was to present 31 flavors of ice cream so that everyone will have one different ice cream flavor every day for a month. Since then, Baskin and Robbins has been famous for its 31 flavors. And since then, the exciting flavors of Baskin and Robbins have not failed to amaze millions of customers all over the United States.
Baskin and Robbins Franchise Opportunity
The residents of Escondido, California will no longer be denied of these pleasant treats as Baskin and Robbins is about to open a store at the North Country Westfield Mall in Escondido. The ice cream company has secured a space in the high-traffic part of Westfield Mall located at 272 E Via Rancho Parkway and seeking franchise applicants who are waiting for an exciting opportunity of operating the number one ice cream parlor in this very busy location.
This location is considered to be a non-traditional space that will be presented as an ice creamery kiosk. Non-traditional development projects such as this have lower development cost and shorter franchise terms with less cash requirements. This Westfield Mall location is in the process of being built and will come with a 10-year franchise with discounted royalty rates for the first 3 years. The asking price for this Westfield Mall kiosk is $100,000.
Grant Benson, vice president for global franchising and business development says that the brand has shown solid growth with its 24 stores in the San Diego area and the company is very excited to expand its operations to a city that is consistently named as one of the best places to live.
This opportunity will be best for those who have always dreamt of owning an ice cream shop. And what better way to live that dream out than to represent and sell the world’s largest and most popular ice cream brand that has never stopped in creating more flavors for more business opportunities?
New Coffee-Donut Flavor
Just earlier this month, Baskin and Robbins partnered with its sister company Dunkin’ Donuts to come up with an ice cream flavor from the chocolate-frosted donut soaked in coffee for the National Donut day last June 5th. On that day forward, people can start going to Baskin and Robbins to enjoy the featured Coffee and Donut Flavored ice cream with donut pieces and a chocolate flavored icing ribbon. This new flavor can be served in a cup, on a cone, in the form of a Cappuccino Blast milkshake or as a flavor in a sundae.
Jeff Miller, executive chef and vice president of product innovation expresses his excitement to offer Baskin and Robbins guests the cool new concept on coffee and donuts with their Dunkin Donuts Coffee ‘n Donut flavor.
One of the best things about Baskin and Robbins is that they never fail to surprise the consumers with creative innovations on their ice cream flavors. Is it because they are serving the flavors that they personally love? Probably, and that makes a lot of sense. Everything about Baskin and Robbins has been positive as if it were taken from the pages of a fairy tale book. But, are they ever confronted with health issues?
Healthier Ice Cream
In a combined statement with their sister company Dunkin Donuts, Baskin and Robbins pledges to make healthy improvements on their menu. By the end of 2015, Baskin and Robbins will come up with guidelines for lower calorie, sugar, sodium and saturated fats thresholds. Baskin and Robbins will test new smoothies with a reduced amount of sugar and calories.
This pressure will be heaviest on Baskin and Robbins which is in the business of sugary sweets. There are health issues involved and there is no denying that. But, does it have to go to the extent of cutting down the sugar in our ice cream? Was there ever a move to remove alcohol from alcoholic drinks to prevent road accidents? These are the questions this article would like to leave you with.