Starting as a strategy to gain market share over Chick Fil A, the KFC $5 Fill Up campaign was launched back in 2015. Marketed as a combo meal for the hungry, the $5 Fill Up was deemed a “huge advantage” by Business Insider, offering more food than KFC’s competitors for a lower price. Within the first several months of the promotion’s launch, KFC sales grew seven percent, making it evident that the $5 Fill Up would stick around for years to come.
The First Years of the $5 Fill Up
Realizing quickly that the promotion was a hit, KFC continued to push the $5 Fill Up, marketing it on television commercials and press events all over the world. During the launch of the meal deals, Colonel Sanders himself was present at a few of the events to give away $5 Fill Up gift vouchers.
As for television commercials, KFC has continued to prioritize advertising the $5 Fill Up on TV, from specialized holiday commercials to ads starring Colonel Sanders. In one clip, he states, “I won’t give you a random bag that came out of a microwave. I guarantee to give you an actual meal with all the fixins if you guarantee to give me five bucks, of course.”
What’s in the $5 Fill Up?
And while KFC tends to change up which combo meals are offered, their current $5 Fill Up options are detailed below.
This $5 Fill Up includes two tasty pieces of fried chicken (thigh and drumstick) with larger mashed potatoes, a cookie, a biscuit, and a medium-sized drink.
Try three pieces of KFC’s Extra Crispy chicken tenders, along with your choice of dipping sauce (Finger Lickin’ Good™ Sauce, Honey BBQ, Honey Mustard, Creamy Buffalo, Sweet N’ Tangy, Buttermilk Ranch). This $5 Fill Up also includes an order of larger mashed potatoes, a cookie, a biscuit, and a medium-sized drink.
This eight-ounce crispy chicken breast comes with larger mashed potatoes, a cookie, a biscuit, and a medium-sized drink.
The Colonel’s delicious pot pie is stuffed with “the world’s best chicken,” peas, carrots, and potatoes – all smothered in a savory gravy and baked in a buttery, flaky crust. This $5 Fill Up also comes with a chocolate chip cookie and a medium drink.
KFC’s World Famous Bowl contains a mouthwatering combination of mashed potatoes, sweet corn, and crispy chicken – all topped with homestyle gravy and shredded cheese. This über-popular $5 Fill Up also comes with a chocolate chip cookie and a medium drink.
What’s a fast food restaurant without its signature chicken sandwich? The Crispy Colonel Sandwich $5 Fill Up is topped with pickles and mayonnaise and is served with potato wedges, a chocolate chip cookie, and a medium drink.
Your choice will depend on your cravings at the moment but one thing’s for sure – you will enjoy a filling meal without emptying your pockets.
You also have the choice of the $20 Family Fill Up, among the other popular KFC specials. For just $20, you and your group will get 8 pieces of crispy chicken, a large bowl of coleslaw, mashed potatoes, gravy, and biscuits. As the company says it, the $20 Family Fill Up is how unconditional love tastes.
Don’t stop with the $5 and $20 Fill Ups, though. Check out these other KFC menu deals for more finger lickin’ goodness.