McDonald’s Maple Bacon Dijon Signature Crafted Sandwiches
It’s always exciting when Fast Food produces something new. Sometimes, a new menu item is worth its weight in crazy and obviously geared toward the teenage palate, such as Burger King’s Mac & Cheetos and Taco Bell’s Nacho Cheese Doritos Locos Tacos. Other times, a new menu item is an attempt to change the game a bit, you know, draw in a lagging demographic. And that seems to be the case with McDonald’s Maple Bacon Dijon Signature Crafted sandwiches.
McDonald’s admits to having lost 500 million visits in the U.S. since 2012, which everyone pretty much blames on the Millennials, who dare to want healthy food made from fresh, quality ingredients. So for some time now, McDonald’s has been struggling with the question of how to bring back the younguns. Part of the strategy has to do with upping their mobile technology, and part has to do with what McDonald’s dubs “menu innovation.”
Enter the sophisticated, daring flavor combination of maple, bacon, and dijon. Introduced to the market on May 1 of this year, the Maple Bacon Dijon is available three ways: with Buttermilk Crispy Chicken, Artisan Grilled Chicken, or a 100% Beef quarter-pound patty. You even get to choose your bread: A Classic Sesame Seed Bun or an “Artisan Roll.” The sweet ’n’ savory sandwich is piled with thick-cut Applewood smoked bacon with sweet maple seasoning, grilled onions, white cheddar cheese, Dijon sauce, and lettuce.
Does the Maple Bacon Dijon Live Up to Its Adjectives?
Anyone can use industry buzzwords like “artisan” and “crafted” and “signature” with impunity to describe whatever it is they’re serving up. So naturally, at first, we were dubious about the Maple Bacon Dijon, especially since it carries a price tag of $5.19. One day, out of curiosity, we up and bought one of each flavor, cut them into big bites, and served ‘em up to see if Maple Bacon Dijon would pass muster with our Millennials and the rest of the crew.
The general consensus was that the Maple Bacon Dijon sandwiches are not bad at all. A couple of us thought they were actually pretty good.
The bacon was rather fatty in all three sandwiches, but the smoky-sweet maple flavor was pretty delicious. Someone pointed out that the fatty bites of bacon have the same texture as the onions, and if you pretend that’s what you’re chewing on, it’s much more palatable. The dijon sauce is a sweet, earthy concoction that some thought was a little overly tangy. But combined with the meat, bread, and piled-up fixin’s, we found it quite pleasant overall, emanating a little heat along with the sweet.
Buttermilk Crispy Chicken Takes the Prize
The buttermilk crispy chicken was, by far, the favorite sandwich. The chicken used in this baby is nothing like the dubious, molded chicken patty used in the McChicken. It’s tender, juicy, and fried to light, crispy perfection. Reactions ranged from “delicious” to “pretty good” to “no complaints.” It would figure, though, that the Buttermilk Crispy Chicken version is the one with the highest calorie count. We’re talking 740 calories, 35 grams of fat, and 69 grams of carbs in this one sandwich. That didn’t sit too well with most of us. Add fries and a soda, and you’ve pretty much hit your daily calorie limit with just one meal.
Artisan Grilled Chicken and 100% Beef, Not So Much
The Artisan Grilled Chicken didn’t seem as flavorful or moist as the Buttermilk Crispy Chicken, and it didn’t have the same pleasant texture. The 100% beef patty sandwich was the least enjoyed sandwich of the three. Some pointed out that it tasted like a Quarter Pounder, but with way too much going on for it to be cohesive.
In the end, everyone agreed that they would definitely eat a Maple Bacon Dijon sandwich again. All told, the Buttermilk Crispy Chicken gets a “B,” the Artisan Grilled Chicken gets a “C,” and the 100% Beef gets a “D.” Go give ‘em a shot yourself, and let us know what YOU think.