Cover lovers are in for the treat of a lifetime. Panera just announced the launch of their new Monthly Coffee Subscription, which allows customers to pay just $8.99 per month for nearly unlimited coffee and tea. By signing up for the loyalty program, customers can redeem their free hot coffee, iced coffee, or hot tea every two hours, as well as receive free refills when you order multiple rounds of the same drink during your visit.
The program applies to orders placed in stores, online, on the app, or for delivery. To sign up for the monthly subscription program, visit www.panerabread.com/mypaneracoffee or create an account on the cafe’s mobile app.
A deal like this is essentially unheard of, so what made Panera want to offer coffee and tea at such a steep discount? According to Business Insider, Panera CEO Niren Chaudhary said,”We feel that this is a terrific way to get consumers more interested in not only in our coffee platform but also for them to get exposed to the strength of the food that we have in our cafes, particularly around breakfast.”
By signing up for Panera’s Monthly Coffee Subscription, regular coffee drinkers will save an average of $92 per month – that’s nearly $1,000 a year. The program was tested in select markets prior to its nationwide launch, and the company found that members of the program ordered a beverage at least every other day. Sales on food and beverages increased, as well.
To learn more about what’s going on at Panera this year, check out their plans to roll out a half plant-based menu.