Burger King just added to its lineup of Impossible burgers, testing out the Impossible Whopper Jr. and the Impossible Burger in select locations.
When Burger King first announced the release of the Impossible Whopper, it captured the attention of food lovers all over the world. The Impossible Whopper is the result of a partnership between Impossible Foods and Burger King. Burger King has since rolled out its new plant-based Impossible Whopper to its more than 7,000 locations across the US.
However, the tagline for Burger King’s new Impossible Whopper, 100% Whopper, 0% Beef has landed the company in hot water (no pun intended). Phillip Williams of Georgia filed a class-action lawsuit in Florida’s Southern District. The plaintiff, Phillip Williams claims that Burger King’s new plant-based menu item was cooked on the same grill as other animal-based patties “covering the outside of the Impossible Whopper’s meat-free patties with meat by-product.” Mr. Williams who ordered the Impossible Whopper (without mayonnaise) while visiting a drive-through in Atlanta, Georgia, said that he was not aware that the Whopper was cooked on the same grill as traditional Whoppers and would have not made the purchase had he known. He further adds that the tagline “100% Whopper, 0% Beef” is misleading.
Mr. Williams, who is suing for five million dollars is seeking damages for everyone in the US who were misled into buying what they thought was a 100% plant-based product and an injunction ordering Burger King to plainly state that their Impossible Whopper is cooked on the same grill as their meat burgers.
Burger King has since stated through a spokesperson that they would not comment on pending litigation.