In 1996, Todd Graves put up Raising Cane’s Chicken Fingers with Craig Silvey in Louisiana’s Baton Rouge. Many people thought it wasn’t going to amount to much since the only main food course was chicken fingers but Raising Cane went on and proved these cynics wrong. And how wrong they were because in February 2013, Raising Cane’s opened its 150th outlet in the city of San Antonio! How about that for not amounting to much?
Driving Out the Competition
The business plan created by Graves and Silvery was, in fact, rejected by many potential investors. Graves, however, was dead set to open his dream restaurant. He worked in Louisiana refineries and fished for wild sockeye salmon up in Alaska. After obtaining a loan, the first Raising Cane’s opened near the Louisiana State University (LSU) campus between State Street and Highland Road.
Raising Cane’s drove out competitor Bailey’s Chicken Fingers to become the only chicken finger-themed restaurant within the LSU vicinity. Most of Raising Cane’s outlets are located in the Louisiana area such as Baton Rouge and Lafayette. Now with outlets in 15 states, Raising Cane’s was named from a yellow Labrador named “Raising Cane,” Graves’ dog.
The restaurant’s current mascot is named Raising Cane II, certified as a pet therapy canine, that Graves’ wife gave to him as a gift after the original Raising Cane passed away. Cane II makes weekly visits to children’s hospitals and has become quite the celebrity pooch not only with regular community activities but with restaurant visits as well (Cane II stays at the restaurant’s support office).
Choose Your Combo
Of course it’s all about chicken fingers at Raising Cane’s (if you want fried chicken or burgers go somewhere else) but this isn’t to say the menu is restricted. Raising Cane’s menu offers its famous chicken fingers in box combinations:
Box Combo: contains four pieces chicken fingers, fries, coleslaw, Texas Toast, regular drink, and a serving of Cane’s Sauce.
3-Finger Combo: has three pieces of chicken fingers, a serving of Cane’s Sauce, Texas Toast, a regular drink, and fries.
Caniac Combo: contains six chicken fingers with two servings of Cane’s Sauce, a large drink, Texas Toast, extra fries, and coleslaw.
Sandwich Combo: has three pieces of chicken fingers, a serving of Cane’s Sauce, lettuce, a regular drink, and a Kaiser roll.
Why Eating Chicken Fingers Can Become an “Experience”
Raising Cane’s take pride in their fresh, “never ever frozen,” premium quality chicken tenderloin pieces which are marinated for a full 24 hours, battered by hand and cooked only upon order. To compliment their delicious chicken fingers, they have a thick-sliced bun covered with sesame seeds, brushed with genuine butter, seasoned with some garlic salt and then grilled to perfection.
To make eating their chicken fingers quite the experience they have included their signature and patented flavorfully spicy and tangy Cane’s Sauce, some coleslaw made fresh daily from cabbage and carrots blended with creamy dressing, and crinkle cut fries from the center of Idaho potatoes. Quality ingredients prepared in extremely high standards is Raising Cane’s main aim.
Join the Caniac Club
Raising Cane’s Caniac Club is a program developed to show its customers appreciation, with special offers as their way of saying “thank you” for customer patronage and loyalty. In fact, you get a free box meal just for signing up, how cool is that? You get free food during certain promo schedules, the latest news on new food offerings, and other privileges exclusive to Caniac Club members.
Just visit any participating Raising Cane’s location and ask for your Caniac Club membership card. Go to http://www.raisingcanes.com/caniac-club, click on the Caniac Club page to register your new membership card (enter the card’s number found on the back) and follow the instructions to enjoy the privileges of being a Caniac Club card-carrying member.
Gift Cards and Gear: Giving Back to Communities
Raising Cane’s has gift cards and gear – visors, long sleeved and short sleeved shirts, and caps as well as custom koozies — which you can give away or keep for yourself. The Caniac Club offers its members whole lot of convenience. You can purchase the mentioned items online and check your account’s balance, among other features. This commitment to customer services goes beyond business for Raising Cane’s.
Each Raising Cane’s location “gives back” to the communities within its location. Founder Todd Graves’ vision is not only to expand Raising Cane’s locations even further but get recognition for serving premium quality chicken fingers, having a professional and fun crew to serve them, and actively be involved in communities that patronize them. No other restaurant chain is more committed to community service than Raising Cane’s.
Commitment to Community Relations
Raising Cane’s focuses on several areas in their community relations:
Education: Raising Cane’s supports educational facilities because of their belief that the major foundation for a community is education.
Hunger alleviation: the hungry and the homeless are provided with canned goods and meals from organizations and programs as supported by Raising Cane’s.
Animal welfare: a company that was named after a dog just has to be an advocate of animal and pet welfare causes.
Lifestyles: Raising Cane’s supports sports teams, walking trails, runs and walks, physical fitness, and recreation programs and areas.
Entrepreneurship and business development: Raising Cane’s believes supporting small businesses to succeed creates economic impact (and they should know, having started out as one).
More than Serving Quality Food
Raising Cane’s and CEO Graces have given over 25% of the restaurant’s profits back to communities where they have an outlet. These funds are used in the operation of food banks, schools, canine assistance, entrepreneurial organizations, and business companies, and the promotion of active lifestyles.
The restaurant’s Community Request System is a vehicle for non-profits and other charitable foundations to obtain financial funding of key areas mentioned earlier that Raising Cane’s is committed to. More than serving quality chicken fingers, Raising Cane’s is raising the quality of community service.