Robeks is not one of the franchises that offer delicious but dangerous food on the go. As a matter of fact, one of the main reasons Robeks is different is because it focuses entirely on healthy ready-to-go food. Robeks believes that customers shouldn’t sacrifice taste for a healthy snack or the other way around.
This is why Robeks has grown so quickly. It is one of those businesses that took a concept and ran with it, never betraying it, and always supporting it. Unlike other franchises that started as healthy alternatives but dived into becoming the worst franchises in history – yes Subway, it’s you – Robeks has only improved upon what it started, back in 1996.
The History of Robeks
Unlike other businesses that have such convoluted histories, Robeks has kept it plain and simple. The business began in 1995 when former investment banker David Robertson wanted an alternative to the franchises surrounding him.
At the time, America wasn’t so much into the health craze. It was a time when McDonald’s and other greasy burger joints was the big thing. Everyone was eating frozen pizza, greasy cheeseburgers, and other unhealthy fast food. Robertson believed he could offer quick and easy snacks that were actually healthy but still tasty.
The first branch officially opened in 1996 right in Los Angeles, California. Since its first inception, Robeks had focused on healthy alternatives. Early on the company focused on selling fruit juices and fruit smoothies.
What the company lacked though were vegetable juices and vegetable smoothies. That all changed recently in 2013 when Robeks overhauled their entire menu.
Now the menu features vegetable juices and others, such as performance smoothies laced with nutritional boosters, protein boosters, and more. Now the menu is categorized into “Nature’s Best”, “Performance”, and “Power” among others.
This new menu allows customers to immediately find the kind of juice or smoothie suited for their needs. Are you a CrossFit enthusiast looking for an energy boosting juice? There’s one at Robeks. Looking for smooth snacks for kids? You’ll find a menu category specifically for kids.
To this day there are now 118 franchise locations and there doesn’t seem to be any sign of Robeks slowing down any time soon.
Why Robeks is Different
Robeks is different because it is one of the healthiest joints in the country. Almost all of the menu items are smoothies and juices – at the bottom you’ll find a few fruit and vegetable bowls.
This makes it perfect for people trying to lose weight, eat healthy, build muscles, and more. The wide variety ensures that no matter what kind of nutritional need you have, Robeks is bound to have something to satisfy it.
At the official website you will even find a nutrition guide that shows the total number of calories, carbs, sugars, cholesterol, and other vital information on every item in their menu. This is perfect for people who really take their diet seriously.
The Main Products Robeks is Known For
One of the most popular choices from Robeks is the fan favorite Strawnana Berry smoothie. This glass blends together ripe bananas and strawberries. There’s no secret ingredient or hidden preservative; it is just pure fruit blended together.
Then there’s the Hummingbird. This smoothie blends together strawberry with mango and banana for a perfect buzz to get your morning started. This special drink is also found in the Fan Favorites category.
For people looking for extra energy on the go then the Age Buster is a good choice. It mixes together fresh kale, peach, spinach, soy proteins, and probiotics into one special drink that is designed to make a person younger and healthier.
The 800 LB. Gorilla is a good choice for bodybuilders. This smoothie uses protein-rich peanut butter and blends it with chocolate shake, soy milk, and 40g of whey protein for additional power boosting capabilities.
A Few Intriguing Facts About the Company
Robeks is one of the few companies from the 1990s to have grown so quickly. Where others have expanded to roughly 40 or 60 franchises, Robeks now counts for over 110. This is particularly because David Robertson understood that this business did not require a large capital to begin with.
With the new and improved menu, Robeks saw a sudden increase of 5% in its total sales. This marked the beginning of the company’s new found success that is getting the attention of dieticians, medical experts, and bodybuilders alike.
Robeks is growing at an exponential rate and there are no signs of it slowing down. It has proved that tasty food can be healthy and that you don’t need to sacrifice one for the other in order for a business to succeed. This has made it one of the most successful franchises of the new age.
Whether you’re a health nut or just someone looking for tasty, fruity snack then you have to try Robeks. One sip and you’ll never look back at anything else.